There is a lot of discussion lately about the influence of pharmaceutical representatives on the prescribing habits of doctors. To fully understand what the issue is it is important to understand the sales process commonly called “detailing”. Usually very attractive pharmaceutical representatives visit doctors to “inform” them about the company’s product. This is called detailing, [...]
Tag Archives | sales 
How Do Drug Companies Sell Their Products
posted by Mark T Sadaka on December 4, 2011
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